The Conceptual Structural Design Group at NTNU explores the platform between structural engineering and architectural design. Conceptual structural design is about structural design aiming for more than solely carrying loads; it is about taking loads in ways that, in addition to being structurally sound, appear meaningful, beautiful or otherwise interesting. Applied on work across the professions of architecture and structural engineering, the term conceptual structural design is about developing structures that unite structural functionality and visual form into a meaningful and interesting whole. Among architects, engineers, as well as the construction industry, there is a huge potential for knowledge development and innovation related to conceptual structural design bridging the professions.