Proceedings of the series of ENTerprise REsearch InNOVAtion Conference. ENTRENOVA is a multi-disciplinary conference dedicated to examining, comprehending and discussion the economic, management, organizational, marketing and other issues related to innovation, information technology, and R&D, driven by enterprises. ENTRENOVA is organized by IRENET, Society for advancing innovation and research in economy, Croatia in cooperation with Faculty of tourism and hotel management, Kotor & University North, Croatia.